Selected work

Systems that
compound.

Honest writeups of what got built, how it works, and where the human checkpoint sits. Deterministic where it should be, agents only where judgement is needed — the systems I run for clients and the ones I run on myself.

01Shipped · client content pipeline
Video pipeline
Content Repurposing Engine
Built for a health and e-learning company: raw, unedited long-form recordings go in, and clean long-form, mid-form, and short-form content plus a trailer come out — without a manual editing round.
TranscriptionClaudeffmpegPython
Read case
02Live · first pilot clients
Own product
Marketing OS
The marketing processes of an e-com brand, running as one system: creative research, landing pages, quiz funnels, and product research workflows in a single place. My own product — now running with its first pilot clients.
Next.jsClauden8nVercel
Read case
03Running live · client + own pipeline
Sales automation
AI Lead Engine
Built for a Berlin AdTech company's sales team: a system that scans lead sources hourly, scores every lead against a written ICP rubric, drafts personalized proposals, and puts a daily shortlist on the dashboard before the first coffee. I run the same engine on my own pipeline.
n8nClaudeVercelResend
Read case
04Available as fixed-scope sprint
Productized service
AI Creative Research Sprint
Built and run for a DTC performance agency: competitor ad libraries turned into a one-page creative strategy brief and three test-ready ad concepts in five working days.
AI researchAd libraryCreative strategyBrief generation
Read case
05Shipped · DTC agency pipeline
DTC creative production
Creative Ad Engine
Built for a DTC performance agency: from angle to finished ad creative without a production team — static image ads in the brand's look, and video sales letters rendered end-to-end with AI avatar, B-roll, captions, and sound.
Video pipelineImage generationn8nAvatar
Read case
06Shipped · client sales team
Sales automation
Personalized Outreach Engine
Built for a Berlin AdTech company's sales team: cold outreach with a custom visual mockup or short video preview for each prospect — automated end-to-end and routed into a CRM follow-up cadence. The same pattern runs on my own outbound.
n8nOpenAIMakeVideo API
Read case

Content Repurposing Engine

Marketing OS

AI Lead Engine

AI Creative Research Sprint

Creative Ad Engine

Personalized Outreach Engine