Selected cases
Systems that
compound.
Honest writeups of what got built, how it works, and where the human checkpoint sits. Deterministic where it should be, agents only where judgement is needed. The systems I run for clients and the ones I run on myself.
- 01Running live · Sales system
B2B GTM automation
AI GTM Engine
Built for a live sales team: a daily AI GTM engine that scans lead sources and buying signals, researches and scores accounts, keeps the CRM clean, and produces a complete custom campaign for every qualified company — ready together in one review queue.
n8nApolloClayClaudeRead case - 02Shipped · client content pipeline
Video pipeline
Content Repurposing Engine
Built for a health and e-learning company: raw, unedited long-form recordings go in, and clean long-form, mid-form, and short-form content plus a trailer come out — without a manual editing round.
TranscriptionClaudeffmpegPythonRead case - 03Running live · client campaigns
Voice automation
AI Voice Agents
Built for a German e-commerce shop: an ElevenLabs voice agent that makes warm outbound reactivation calls to dormant customers and takes inbound order and support calls — every call logged, orders and contacts synced into their CRM, and a warm hand-off to a human the moment there's real interest.
ElevenLabsn8nOpenAILeadDeskRead case - 04Live · first pilot clients
Own product
Marketing OS
The marketing processes of an e-com brand, running as one system: creative research, landing pages, quiz funnels, and product research workflows in a single place. My own product — now running with its first pilot clients.
Next.jsClauden8nVercelRead case - 05Available as fixed-scope sprint
Productized service
AI Creative Research Sprint
Built and run for a DTC performance agency: competitor ad libraries turned into a one-page creative strategy brief and three test-ready ad concepts in five working days.
AI researchAd libraryCreative strategyBrief generationRead case - 06Shipped · DTC agency pipeline
DTC creative production
Creative Ad Engine
Built for a DTC performance agency: from angle to finished ad creative without a production team — static image ads in the brand's look, and video sales letters rendered end-to-end with AI avatar, B-roll, captions, and sound.
Video pipelineImage generationn8nAvatarRead case
