Long-form cases.
What got built, what it does, what changed. Honest writeups covering the systems I run for clients and the ones I run on myself.
Own productRunning live · weekly metricsAI Lead Engine
Manual lead generation is inconsistent and slow — and burns the first hour of every working day on triage instead of selling.
- ·Scans freelance platforms hourly
- ·Scores leads against an ICP rubric
- ·Drafts personalized proposals per lead
- ·Surfaces a daily shortlist on a private dashboard
Currently running live. Metrics updated weekly.
n8nClaudeVercelResendRead case
Productized serviceAvailable as fixed-scope sprintAI Creative Research Sprint
Creative testing dies on the brief. Teams spend weeks scrolling competitor ads with no system to extract what's actually working.
- ·Pulls competitor ads from public ad libraries
- ·Extracts hooks, offers, and angle patterns
- ·Clusters them into repeatable creative angles
- ·Generates a one-page brief and three test-ready concepts
Per sprint: ~20 ads analysed · 7 repeatable angles · 3 test-ready concepts · 1-page brief.
AI researchAd libraryCreative strategyBrief generationRead case- Sales automationClient-style system / internal demo
Personalized Outreach Engine
Cold outreach gets ignored. Generic templates compete with hundreds of identical messages in the prospect's inbox every day.
- ·Pulls company data and brand assets per prospect
- ·Generates a personalized visual mockup or short video preview
- ·Drafts the outreach message tailored to the prospect
- ·Tracks replies and routes them through a CRM follow-up flow
Client-style system. Reply rates measured per cohort, follow-ups handled without manual touch.
n8nOpenAIMakeVideo APICRMRead case - Full-stack SaaSShipped prototype / system
AI Product Design Studio
Off-the-shelf product customizers can't handle generative AI customization, and the infra to do it cleanly (queues, GPU autoscaling, payments) is too much for a marketing team to assemble.
- ·On-canvas customization UX
- ·Stable Diffusion pipeline behind a queue
- ·Stripe checkout and order routing
- ·Autoscaling AWS infrastructure
Shipped end-to-end so the buyer could focus on marketing instead of ops.
Next.jsPythonAWSStable DiffusionStripeRead case